Watchathon Week 2021

Watchathon Week is Xfinity’s yearly freebie to their customers. A full week where everyone gets ungated access to premium channels and streaming services available on Xfinity. In 2021, we talked about how there is always one person who’s behind on all the latest in greatest in TV in every friend group, and how they can FINALLY get caught up on all the shows their friends loved (for FREE) during Watchathon.

ECD: Tim FlooD // ACD ART & COPY : Jacqueline DeBerry & Morgan Mack
Good Kid nYC (a Comcast Venture)

We worked with Influencers to spread the word, and let them do it by recreating scenes from shows that our customers could watch for free.