Back to the Water

New York Fashion Week is one of the biggest moments worldwide fashion. While people are talking about the avant garde fashions - no one’s talking about what those clothes are made of. So at the Revolve Gallery, Cotton took over one room to showcase how important it is to prioritize fabrics made from natural cotton fibers, so we can prevent more microplastics from entering the environment. We showed an event full of fashion lovers that cotton is not only fashionable, but sustainable, and reminded them to check the label on all their clothes. We created the projection mapping experience that took over the whole room, and were on site to film content.
Even Ciara herself said our room made her want to check the label on more of her clothing.

GCD: Cassandra Anderson // ACD’s: Jacqueline DeBerry & Morgan Mack
DDB NY

Our initial idea for this experience was a little more technically advanced (which we so didn’t have time for). We’d imagined glass mannequins that could showcase how microplastics interacted with the body since one of our key